One owner, two audiences
The grocery store in Nikolinci and thin filo pastry production in Ledine share a company but not a reason to visit. The homepage opens two clear routes: local store information and the business pastry offer. Visitors do not need to understand the company structure to reach the right content.
Thirty-seven pages with a job
The website grew to 37 pages around confirmed topics: grocery categories, pastry products, recipes, locations and practical information. Every route has a distinct purpose and a link to the next useful step; page count is not a goal by itself.
- Store: range, location and opening hours
- Pastry: products, packaging and business enquiries
- Recipes: a useful entry into the product topic
A shared system without a shared message
Contact information, provider details, technical foundations and maintenance share one system. Headings, structure and calls to action remain specific to each audience. A common platform can preserve the differences customers recognise.
A deliberately simple foundation
The project uses PHP 8.3 with a custom router and no database or CMS. Structured data connects the company, locations and content, while images and motion retain a stable presentation when scripts are unavailable.
The boundary of public evidence
This study uses publicly verifiable facts only: the two activities, locations, 37 public pages and the published technical structure. Business outcomes are not added without evidence. The main portfolio carries a longer Serbian case study.